How We Market Your Book
- Our marketing team will work with you to spread the word about your book both before and after publication.
- Promotion via the ALA Editions | ALA Neal-Schuman catalog, sent twice a year to a targeted mailing list of over 60K ALA Members, customers, and potential customers.
- Audience- and subject-specific direct mail, including supplemental catalogs and brochures, where appropriate.
- Listing in online ALA Store, which averages 50K visitors monthly.
- Domestic and International distribution through key wholesalers and retail outlets such as Amazon, Baker & Taylor, Ingram, Barnes & Noble, Eurospan, and more.
- ALA News release announcing publication featured on the ALA homepage.
- Promotion through e-mail blasts to ALA Members, customers, and potential customers.
- Social media marketing using both ALA Editions | ALA Neal-Schuman and ALA profiles.
- Inclusion in display ads in American Libraries, LIS journals, and electronic newsletters as appropriate.
- Review copies to a customized list of periodicals and media editors.
- Desk/exam copies to LIS instructors for textbook titles, accompanied by customized outreach and follow up.
- Exhibits and sales at ALA Annual, ALA Midwinter, and division conferences.
- Exhibits and/or sales at other selected professional meetings.
- Inclusion in promotions and shipments to Approval Plan (standing-order) customers.
Customized Marketing Materials
We can customize coupons, business cards, and bookmarks for you to hand out at conferences and other events! Please send your address, the requested quantity, and the date needed by to Rob Christopher at rchristopher@ala.org. Include the type of event and event date when applicable. We appreciate four weeks advance notice.
- New Release Bookmarks
In a fun and useful format, this is a great way to promote your book and hand out something people can use again and again!
- PowerPoint Slides
Custom slide deck for presentations.
- $5 Off Coupons
The size of a business card, these are perfect to carry around and hand out at events and speaking engagements.
- Business Cards
Send us your preferred contact information (library, personal, small business, etc.) and we will send you business cards with your book on them!
- Social media images
For use on Twitter, Facebook, Instagram, email, or any other digital communications.
How You Can Help Market Your Book
Before publication . . .
- Add your book’s ALA Store page to your email signature.
- Add a link to your book’s ALA Store page to your Twitter, Facebook, and/or Instagram profile; use your book’s cover image as your profile or cover image.
- On your LinkedIn profile, add “author of . . .” to the “Professional Headline” and add your book as a “Publication” using this guide.
- Let us know as far in advance as possible if you are attending any conferences or events. We can provide free customized marketing materials (see above) that will help you spread the word about your book.
- Consider joining the Goodreads Author Program. Find your book on Goodreads (if it’s not there, let us know and we’ll add it!) and share the link with your friends and colleagues.
After publication . . .
- Email your contacts (include colleagues, friends, associations you are part of and listservs you subscribe to) to announce your book’s publication and make sure you include a link to the book’s ALA Store page.
- Post on Twitter, Facebook, Instagram, and/or LinkedIn when your book publishes, linking to the press release or ALA Store page. Pin the post to the top of your feed for extra exposure.
- Recommend that your library, organization, or institutional bookshop purchase copies of your book.
- Get your library, organization, or institution to repost our ALA press release when your book publishes and/or include details in a newsletter or email update.
- Add “author of . . .” to the byline of every article or blog you write (or presentation/talk that you give).
Rob Christopher
Marketing Coordinator
ALA Editions | ALA Neal-Schuman
email Rob | 312-280-5052
Ramon Robinson
Senior Marketing Manager
ALA Editions | ALA Neal-Schuman
email Ramon | 312-280-5840
Purchases of ALA Editions | ALA Neal-Schuman products fund advocacy, awareness, and accreditation programs for library and information professionals worldwide.
ALA Editions | ALA Neal-Schuman
American Library Association
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- Fax: 312-280-5275