How We Market Your Book

  • Our marketing team will work with you to spread the word about your book both before and after publication.
  • Social media marketing using both ALA Editions | ALA Neal-Schuman and ALA profiles.
  • Inclusion in display ads in American Libraries, LIS journals, and electronic newsletters as appropriate.
  • Review copies to a customized list of periodicals and media editors.
  • Desk/exam copies to LIS instructors for textbook titles, accompanied by customized outreach and follow up.
  • Exhibits and sales at ALA Annual, ALA Midwinter, and division conferences.
  • Exhibits and/or sales at other selected professional meetings.
  • Inclusion in promotions and shipments to Approval Plan (standing-order) customers.

Customized Marketing Materials

We can customize coupons, business cards, and bookmarks for you to hand out at conferences and other events! Please send your address, the requested quantity, and the date needed by to Rob Christopher at rchristopher@ala.org. Include the type of event and event date when applicable. We appreciate four weeks advance notice.

  • New Release Bookmarks

In a fun and useful format, this is a great way to promote your book and hand out something people can use again and again!

  • $5 Off Coupons

The size of a business card, these are perfect to carry around and hand out at events and speaking engagements.

  • Business Cards

Send us your preferred contact information (library, personal, small business, etc.) and we will send you business cards with your book on them!

How You Can Help Market Your Book

After publication . . .

  • Email your contacts (include colleagues, friends, associations you are part of and listservs you subscribe to) to announce your book’s publication and make sure you include a link to the book’s ALA Store page.
  • Post on Twitter, Facebook, Instagram, and/or LinkedIn when your book publishes, linking to the press release or ALA Store page. Pin the post to the top of your feed for extra exposure.
  • Recommend that your library, organization, or institutional bookshop purchase copies of your book.
  • Get your library, organization, or institution to repost our ALA press release when your book publishes and/or include details in a newsletter or email update.
  • Add “author of . . .” to the byline of every article or blog you write (or presentation/talk that you give).

And don’t forget to follow us on Twitter and like us on Facebook!

Drop us a line—we’re excited to work together with you to make your book a success!

Jill Hillemeyer
Marketing Manager
ALA Editions | ALA Neal-Schuman
email Jill | 312-280-1543

Rob Christopher
Marketing Coordinator
ALA Editions | ALA Neal-Schuman
email Rob | 312-280-5052

Purchases of ALA Editions | ALA Neal-Schuman products fund advocacy, awareness, and accreditation programs for library and information professionals worldwide.

ALA Editions | ALA Neal-Schuman
American Library Association
225 N. Michigan Ave.
Suite 1300
Chicago, IL 60601

  • Fax: 312-280-5275